Designs from the songs
The dogs, the bucket-hat face and the Dog Eat Dog Food World artwork, straight from my music.
Newport Pagnell · Buckinghamshire
Small-town rap,
Small-town rap,
a lot of dogs.
I'm Niko B, a rapper and YouTuber from Newport Pagnell. This is my merch: the dogs, the bucket-hat face and my debut album Dog Eat Dog Food World, on tees, long sleeves, crewnecks and hoodies.
Shop the designs →
2020First single, Mary Berry
No. 26UK chart peak
GoldWho's That What's That
8Designs in the shop
My story
From the Suburban Poets Estate
From the Suburban Poets Estate
to Dog Eat Dog Food World.
I'm Niko B, a rapper and YouTuber from Newport Pagnell in Buckinghamshire. I grew up on the Suburban Poets Estate, and the name is a nod to Niko Bellic from Grand Theft Auto IV. My first single, Mary Berry, was about small-town British life, and Who's That What's That reached No. 26 on the UK Singles Chart in 2020 and went Gold.
In 2021 I played the 1Xtra Dance stage at Reading and Leeds. Rips in Jeans made the FIFA 23 soundtrack in 2022, my debut album Dog Eat Dog Food World came out on 24 May 2024, and in 2025 came the EP People and the mixtape Cheerleader.
The merch comes from the same world: a black dog in an oval badge, a green dog with its bowl, a running dog above the Niko B Music logo, my bucket-hat face and the Dog Eat Dog Food World artwork. Every design comes on tees, long sleeves, crewnecks and hoodies, in black and white, with kids' and youth sizes too.
What you get
Four things in every order
Every design, every garment
Each design comes on a tee, a long sleeve, a crewneck and a hoodie, in black and white.
Sizes for everyone
Unisex cuts for adults, plus kids' tees and youth crewnecks and hoodies with the same designs.
A size chart on every product
Every product page has its own size chart, so you can check the fit before you order.
Pick your dog.
Every design, from the album cartoon to the green dog, is waiting in the shop.
Shop the designs →